The key feature is the ability to capture big data, allowing analysts to gain insight into audience’s footfall and spending behaviours, this information has been referred to as ‘smart data’ (Festival Insights, 2015).Although RDIF technology can be identified as being extremely useful in collecting consumer data, what benefits can be reaped by the consumers themselves? The use of RDIF technology has enabled faster, cashless payments and can often improve festival amenities such as the entrance queues, overall improving the festival experience. Despite the fact of these improvements, I’d say the introduction of technology isn’t equally beneficial to the consumers as it is to the festival organisers.RDIF wristbands are universally recognised as event security devices and now they’re being utilised to support marketing projects, brand activations and social media engagement (TechWeekEurope, 2015). I’d argue that this is an invasion of privacy, technology detracts from and can somewhat destroy the escapism experience of festivals.
HomeGoing outIsle of Wight Festival5 gadgets that will make you the coolest reveller at the Isle of Wight FestivalFrom camping stoves to instantly inflatable tents, we’ve got you covered on the top tech for festival survival14:04, 8 JUN 2016Updated10:22, 14 JUN 2016Isle of Wight Festival (Image: Rex) Get daily updates directly to your inbox+ SubscribeThank you for subscribing!Could not subscribe, try again laterInvalid EmailThe Isle of Wight festival kicks off this weekend with rock legends The Who and Queen featuring alongside dance music icons Faithless and indie greats The Sterophonics.Hundreds of thousands of revellers will descend on Newport for the four day festival starting on Thursday where rockers Status Quo will headline.Aside from top music acts there will also be a dedicated kidzone, boutique glamping area, and there is also a handy app from iTunes or Google Play to help you make the most of your IOW festival experience too.In its original incarnation in the 1970s, the festival was said to have attracted 600,000, with a line up that included: Jimi Hendrix, The Doors, The Who and Joni Mitchell. Yep it’s got a pretty impressive legacy.Back then a two man tent would suffice but nowadays there are some pretty cool gadgets that can turn you into the trendiest festival goer there is and make you the envy of all your friends.From camping stoves to instantly inflatable tents, we’ve got you covered on the top tech for festival survival.1. The portable power packMissed out on tickets for that sold out festival? Don’t fret.